Upper Canada college

Communications & Marketing Positions

 

 

Who we are

Founded in 1829, Upper Canada College has educated the next generation of leaders and innovators, inspiring them to make a positive impact on their world. An IB World School, UCC enrolls 1,160 boys in Senior Kindergarten through Year 12, including 88 boarding students representing 25 countries, and has 10,000 alumni in more than 75 countries. 

Position: Communications & Marketing Positions
Start: 2019-08-26
SchoolUpper Canada College
City: Toronto, Ontario

Posting Date: 2019-06-24

 

Upper Canada College

Connect with Upper Canada College

Communications & Marketing Positions

  1. Manager, Digital Communications
  2. Manager, Content & Communications
  3. Associate Director, Integrated Marketing & Communications

Manager, Digital Communications

Employment Terms: Full-Time, Permanent

Start Date: August, 2019

Founded in 1829, Upper Canada College is a leading independent school for boys SK- Grade 12, located in the heart of Toronto. The College presents a rigorous, liberal education through the International Baccalaureate Programme and broad co-curricular opportunities to engage students, faculty and staff. Our students are motivated and supported by a well-resourced, exceptional faculty, who bring a diversity of experience to an exemplary professional learning community.

Position Overview:

A thoughtful and creative storyteller, technically proficient in modern communications and engagement platforms, the Manager, Digital Communications is responsible for content creation, packaging and scheduling across all digital channels (social media, websites, email) in support of the College’s integrated marketing and communications strategies.

The role identifies, develops and evaluates strategies, programs and campaigns as well as writes and produces content for the school’s digital channels.

In addition, the role manages and executes various digital marketing and channel support activities including: optimizing the College’s digital communications and marketing efforts across multiple channels (websites, resource boards, emails, social media and SEO), tracking KPIs and customer experience, and overseeing a continuous improvement initiatives.

To ensure we continue to adapt to new opportunities and serve the needs of our audiences, the incumbent explores new trends, tracks and reports on results, and works with College stakeholders including faculty and staff, parents and volunteers and suppliers to meet the College’s objectives and ensure market competitiveness.This role reports directly to the Director, Marketing and Communications.

Key Duties and Responsibilities:

Communications & Marketing:

  • Produces creative and engaging content for all digital channels, including short-form written content, photography, videography, and audio-based content, in line with the brand strategy and supporting content strategy;
  • Manages and coordinates digital communications and marketing programs and campaigns that share the UCC story and engage its community and external audiences with the College and its Strategic Directions;
  • Develops and implements digital communications to inform parents and support parent engagement (newsletter, resource boards and other);
  • Maintains relationships across UCC community to continue to suggest and generate new stories/content ideas that support College’s Strategic Directions and goals;
  • Coordinates live, real-time coverage of prominent events on social media;
  • Supports UCC volunteer groups’ digital and social media needs;
  • Standardizes approach and process for digital content distribution to be utilized by Advancement Department and, where appropriate, whole school;
  • Reviews school-wide digital marketing and promotional materials for consistency of brand and messaging;
  • Develops strategy and constituency map to optimize UCC digital audience journey (from application to student to alumni);
  • Manages budget for digital communication and marketing programs.

Social Media

  • Develops integrated and coordinated annual/quarterly/monthly whole school social media plan to ensure timely content delivery and engagement, capitalizing on major milestones and trends both inside the school community and beyond;
  • Writes, packages, schedules and posts social content and visuals, with appropriate use of hashtags and links;
  • Produces regular social media tracking reports and proposes and implements responsive strategies for continued improvement;
  • Monitors digital and social channels to identify issues and opportunities;
  • Monitors trends in social media and digital engagement for opportunities.
  • Content Management
  • Administers UCC’s CMS and acts as primary contact with CMS vendor;
  • Develops and manages the College’s content and image storage needs;
  • Contributes and works with Director, Marketing & Communications on whole school annual content calendar;
  • Maintains UCC digital, social and website communications to ensure content and packaging is continually refreshed; including live stream content and digital signage.

Web Operations

  • Manages operations of UCC’s digital and social presence, ensuring functionality and troubleshooting issues and ensuring compliance with College standards and policies;
  • Monitors and produces regular reports on digital stats and implements responsive strategies for continued improvement;
  • Works with UCC’s database administrators to update relational databases as they relate to digital communication applications and processes.
  • Knowledge Sharing
  • Researches, tracks and evaluates current and emerging digital content and social technologies and trends in support of continually evolving UCC’s offerings;
  • Collaborates with IT department to establish protocols, best practices and ensure UCC’s Advancement team is aligned with College-wide protocols and best practices;
  • Develops industry relationships that enhance the College’s brand and its digital and social communications and marketing;
  • Develops and maintains “knowledge sharing” relationships with fellow Advancement team members and across College.

Other

  • Participates in variety of initiatives that enhance UCC’s community relationships (students, alumni, parents , volunteers);
  • Participates in various Advancement cross-functional teams and projects;
  • Supports communication-related needs of VP Advancement and Director, Marketing and Communications as required.
  • Key Knowledge, Competencies and Experience:
  • University degree preferred;
  • Demonstrated experience with communications including digital content and social media management;
  • 3-5 years of relevant marketing and communications experience; agency experience an asset;
  • Experience developing and executing social media strategies and using content to drive awareness and deliver upon objectives;
  • Experience in writing, editing and producing variety of digital communications (website content, social media, blogs, resource boards and more);
  • Experience managing and implementing integrated digital communications and marketing campaigns;
  • Thorough understanding of digital marketing analytics and ability to make recommendations to improve performance and test new tactics;
  • Demonstrated ability to work with multiple stakeholders and internal and external suppliers/vendors to manage content, digital and social properties;
  • Exceptional content development and packaging, writing and editing skills
  • Strong knowledge of digital production and digital asset management systems;
  • Strong knowledge of digital technology and relational databases; Blackbaud experience an asset;
  • Demonstrated project management and team leadership skills;
  • Strong knowledge of Google analytics and social media monitoring/reporting
  • Sound organizational, analytical and problem-solving skills;
  • Ability to research, write, package and/or source digital content for wide variety of platforms and use;
  • Ability to interact with all departments of the school, including faculty and students, to identify and develop content ;
  • Attendance at some school/college events may require working outside normal office hours.

Please apply online by creating a “Management & Professionals” profile account by Friday July 12, 2019. We thank all candidates in advance; however, contact only those selected for an interview.

We are an Equal Opportunity Employer and value diversity, encouraging applicants from all qualified individuals. If you are contacted by UCC regarding a job opportunity, please advise us if you require any accommodations.

To learn more about us please visit our site at www.ucc.on.ca


Manager, Content & Communications

Employment Terms: Full-Time, Permanent

Start Date: August, 2019

Founded in 1829, Upper Canada College is a leading independent school for boys SK- Grade 12, located in the heart of Toronto. The College presents a rigorous, liberal education through the International Baccalaureate Programme and broad co-curricular opportunities to engage students, faculty and staff. Our students are motivated and supported by a well-resourced, exceptional faculty, who bring a diversity of experience to an exemplary professional learning community.

Position Overview:

The Manager, Content and Communications is responsible for developing and executing compelling content strategies and brand communications that support the College’s Strategic Directions, engage and inform its stakeholders and share the UCC story with a broad audience.

The role is responsible for all things editorial, including establishing brand style and tone as well as writing, managing and editing content for a wide variety of projects (corporate communications, newsletters, news pieces, blogs, donor reports, event presentations and speeches, proposals and cases for support) and audiences (parents, alumni, donors, the general public). This role reports directly to the Director, Marketing and Communications.

Key Duties and Responsibilities:

Editorial

  • Develop, write, edit and produce a wide variety of editorial-based communications that support the College’s Strategic Directions and share UCC’s story to a broad audience (newsletters, news articles, blogs, digital content, recruitment material, corporate reports and other);
  • Work with College’s Senior Leadership to write and produce corporate communications that are compelling, capture voice and tone of school, and are a reflection of its unique brand and unique value proposition. Communications include speeches, event presentations, cases for support, donor reports, and proposals;
  • Write and/or commission editorial content to enhance UCC’s position as global leader in the education of boys for a variety of media and products;
  • Develop and maintain UCC Editorial Style Guide to ensure style and tone are ensure consistently;
  • Develop, write, edit and produce regular communications that inform parents and support community engagement (newsletter, resource boards);
  • Develop editorial content for UCC’s alumni publication (writing, assigning, editing and researching/fact-checking);
  • Develop internal and external communication plans that elevate UCC’s Strategic Directions and leverage understanding of change management best practices to engage audiences;
  • Develop and maintain excellent relationships across UCC community to produce news stories that highlight school life and engage and inspire UCC community and external audiences;
  • Manage freelance content partners including sourcing, vetting and selecting as well as ensuring adherence to UCC editorial style;
  • Manage project budgets.

Content Strategy

  • Develop and implement editorial content strategy that supports UCC audience journey (from application to student to alumni);
  • Develop integrated and coordinated annual/quarterly/monthly editorial calendar that ensures timely content publication and multi-purpose approach;
  • Track and monitor audience response to identify issues and opportunities;
  • Ensure whole school and Advancement communications reflect Strategic Directions milestones and initiatives (Master Plan, Wellbeing Program and other);
  • Establish and lead UCC Editorial Council to continually evolving UCC’s publications (Old Times and other).

Knowledge Sharing

  • Research, track and evaluate current and emerging editorial and content trends in support of continually evolving UCC’s offerings;
  • Develop relationships that enhance College’s brand and editorial content and communications;
  • Develop and maintain knowledge sharing relationships with fellow Advancement team members and across College.

Other

  • Participate in variety of initiatives that enhance UCC’s community relationships (students, alumni, parents, volunteers);
  • Participate in various Advancement cross-functional teams and projects;
  • Support content and editorial needs of VP Advancement and Director, Marketing and Communications as required;
  • Act as editorial resource for College and Advancement team as needed .

Key Knowledge, Competencies and Experience:

  • University degree preferred;
  • Demonstrated experience writing, editing and assigning editorial content for variety of platforms;
  • 5-7 years of relevant editorial and communications experience; agency experience an asset;
  • Demonstrated ability to lead editorial process with various stakeholders including senior leaders, volunteers, academic leads and external partners;
  • Extensive experience commissioning editorial content;
  • Thorough understanding of editing and production process across multiple platforms (print, digital, social and other) with ability to make recommendations to improve outcomes and process;
  • Superior content development, writing, editing and researching skills; journalism experience an asset;
  • Sophisticated knowledge of English language (grammar, spelling, punctuation, usage, audience sensitivity) and familiarity with various style guides (CP Style) as well as advertising and marketing styles and terms;
  • Excellent organizational, time-management and verbal/written communication skills;
  • Demonstrated editorial project management skills;
  • Knowledge of print and digital production; magazine production and Blackbaud experience are assets;
  • Exceptional interpersonal skills, including listening, and being empathetic;
  • Exceptional tact, diplomatic, influencing and negotiating skills with understanding of the need for strict confidentiality;
  • Highly motivated team player with a passion for independent schools and alumni and community engagement;
  • Some weekend and evening work required. May require travel on occasion.

Please apply online by creating a “Management & Professionals” profile account by Friday July 12, 2019. We thank all candidates in advance; however, contact only those selected for an interview.

We are an Equal Opportunity Employer and value diversity, encouraging applicants from all qualified individuals. If you are contacted by UCC regarding a job opportunity, please advise us if you require any accommodations.

To learn more about us please visit our site at www.ucc.on.ca


Associate Director, Integrated Marketing & Communications

Employment Terms: Full-Time, Permanent

Start Date: August, 2019

Founded in 1829, Upper Canada College is a leading independent school for boys SK- Grade 12, located in the heart of Toronto. The College presents a rigorous, liberal education through the International Baccalaureate Programme and broad co-curricular opportunities to engage students, faculty and staff. Our students are motivated and supported by a well-resourced, exceptional faculty, who bring a diversity of experience to an exemplary professional learning community.

Position Overview:

This incumbent develops, oversees, and analyzes creative marketing campaigns and integrated communications strategies to strengthen and evolve UCC’s brand, in accordance with its Strategic Directions, in support of student admissions and advancement objectives.

With a view across all relevant channels and platforms, this individual provides creative and operational leadership to ensure that communications are on-brand and advancing the institution’s priorities while informing and building engagement, affinity and pride of association among key stakeholders: alumni, donors, parents, students, volunteers and employees.

Capitalizes on emerging opportunities to share UCC’s stories with stakeholders and the general public — stories about transformative learning experiences that foster the development of head, heart and humanity, and encourage every boy to have a lasting and positive impact on his world. This role reports directly to the Director, Marketing and Communications.

Key Duties and Responsibilities:

Marketing & Communications

  • Work with Director, Marketing and Communications to develop and implement long range communication and marketing strategies and plans that share UCC’s story, enhance brand positioning and engage audiences with the College’s Strategic Directions;
  • Develop and implement communications and marketing strategy focused on enhancing and optimizing the UCC audience journey (from application to student to alumni) for a variety of audiences at various stages in the lifecycle of engagement (student/alumni, parents, volunteers);
  • Work with Director, Marketing and Communications on annual/quarterly/monthly planning and budget process;
  • Lead creative and brand development strategies that optimize impact of communications and marketing campaigns and creative across channels; manage external and internal creative partners;
  • Work closely with College’s Admission Team to develop and implement insight-driven communication and marketing campaigns to support goals and objectives;
  • Work with UCC’s Advancement Team to develop and execute acquisition campaign strategies and tactics, managing creative development and campaign rollouts (personalized donor reports, Annual Fund campaigns, Reunion Giving campaigns, Legacy Giving campaigns) to support goals and objectives;
  • Provide direction to and work with Manager, Communications and Content to optimize the delivery of key communications — selecting and optimizing the channels, design, user experience and reporting capabilities for key communications;
  • Develop and implement integrated communications and marketing plans that bring fresh, innovative approach to promoting school events and activities (Association Day, Founder’s Dinner, school events and launches);
  • Standardize approach and process for communications and marketing;
  • Provide digital strategy leadership, working with Director, Marketing & Communications and providing direction to Manager, Digital Communications.

Operational

  • Analyze relevant data on UCC audience segments to refine communications and marketing strategies and plans in support of continually evolving UCC’s offerings and brand positioning
  • Review school-wide communications and marketing materials for consistency of brand and messaging;
  • Create and maintain UCC media database; develop media relations in key territories;
  • Initiate UCC media opportunities to invite media and influencers to engage with school (Assembly speakers, events, launches);
  • Provide media coaching and interview preparation;
  • Plan and track communications and marketing and project budgets;
  • Working with Director, Marketing and Communications, helps to manage and direct agency involvement (media plans, creative development, design, PR services, etc);
  • Collaborate in the development of integrated and coordinated annual/quarterly/monthly PR plans that enhance brand positioning, profile UCC’s Strategic Directions and capitalize on events, milestones and trends both inside the school community and beyond;
  • Develop and distribute regular media updates that analyze tone and coverage as well as competitive and industry coverage.

Knowledge Sharing

  • Develop relationships that enhance the College’s brand and effectiveness of its communications and marketing;
  • Leadership role in supporting communications and marketing team operations and processes; coach and mentor to develop team members;
  • Develop and maintain “knowledge sharing” relationships with fellow Advancement team members and across College.

Other

  • Participate in variety of initiatives that enhance UCC’s community relationships (students, alumni, parents, volunteers);
  • Participate in various Advancement cross-functional teams and projects;
  • Support marketing and communication needs of VP Advancement and Director, Marketing and Communications as required.

Key Knowledge, Competencies and Experience:

  • University degree preferred;
  • Demonstrated experience working with cross-functional teams on communications and marketing strategies, tactics and plans that leverage core strengths of a brand and position it for future growth;
  • Experience managing and energizing a range of internal and external advertising, media, promotion and public relations agencies/partners;
  • 6-10 years progressively responsible experience in marketing and communications; agency and brand management experience are asset;
  • Experience invigorating brands and teams with fresh perspective, ideas and processes;
  • Experience developing people and teams, with proven track record of strong collaboration with external and internal partners;
  • Ability to think beyond classical marketing parameters to create new approaches and solutions; responsive to changes and trends and proactively shifts priorities to meet these changes;
  • Highly collaborative with strong relationship management experience; able to lead informal teams and colleagues;
  • Experience with media monitoring tools and media management;
  • Knowledge and experience with digital, content and social media platforms; Blackbaud experience as asset;
  • Sophisticated writing and editing knowledge; print and digital media production experience an asset;
  • Excellent organizational, time-management and verbal/written communication skills
  • Ability to anticipate and develop a vision and distinctive strategies for marketing and communications in order to achieve desired outcomes for the school/college
  • Ability to assess risks and alternatives to determine the most appropriate course of action
  • Ability to engage with all departments to develop marketing and communications strategies that support and meet needs
  • Ability to develop relationships with all internal and external stakeholders and the community
  • Provides coaching and mentorship and direct supervision to 1-2 team members; provide leadership support across Advancement Department and College as appropriate. school/college constituencies;
  • May require travel on occasion and evening and weekend work.

Please apply online by creating a “Management & Professionals” profile account by Friday July 12, 2019. We thank all candidates in advance; however, contact only those selected for an interview.

We are an Equal Opportunity Employer and value diversity, encouraging applicants from all qualified individuals. If you are contacted by UCC regarding a job opportunity, please advise us if you require any accommodations.

To learn more about us please visit our site at www.ucc.on.ca

 

 

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